Fitness & Wellness App
The fitness app was shaped from scratch through focused UX discovery and a clean, modern UI design.
B2C
Agency
Services
UI Design
Category
Wellness Startup
Client
FunctionFit
UI Design
The fitness industry continues to grow, yet many users struggle with consistency due to complex, feature-heavy fitness apps. FunctionFit set out to address this gap by creating a focused fitness app designed to support daily routines and long-term habit building. As a first-time digital product, the emphasis was on simplicity, clarity, and a scalable UX foundation.
Problem Statement & Requirement
With no existing product structure, the challenge was to define clear user journeys and prioritize essential features without overwhelming users. The client required an intuitive fitness app that encourages consistency, simplifies decision-making, and supports future product growth.
Solution
We led the UX discovery and UI design to shape the product from the ground up. By identifying core user needs, mapping key flows, and establishing a clear information hierarchy, we designed a simple, intuitive interface that supports long-term engagement and scalability.
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